Religion and Spirituality Integration in Therapy: Ethics

Religion and Spirituality Integration in Therapy: Ethics Ethical Issues for the Integration of Religion and Spirituality in Therapy Danelle J. Hollenbeck Abstract Psychologists are professional who have undertaken a code of ethics mandatory in practicing psychology. Ethical issues arising from religion and spirituality that is integrated into therapy requires psychologists to undertake a moral and ethical view on treating these clients. This paper addresses the codes in which psychologists adhere to when undertaking secular-theistic therapy, avoiding bias, multiple relationships, imposing religious views, and competence, and informed consent. This paper discusses relevant ethical dilemmas when providing psychotherapy to clients. This paper also reviews ethical circumstances in which American Association of Psychologist Codes (APA) applies to these ethical and moral situations. It will also briefly discuss ethical consideration of the codes at intake, assessment, treatment, and over-all accountability of clients in regards to religion and spirituality. Introduction Psychology (as well as science in general) has embraced spirituality and religion more and has used rigorous scientific methods such as double-blind randomized clinical trials to examine important questions related to psychology and religion integration (Plante, 2007). Many individuals are more religious and spiritual than previously and therefore are requesting that health professional integrate this into their professional work, in particularly psychology, as well as psychologists have become interested in the same and look for ways to integrate this into their practice (Plante, 2007). Discussion The American Psychology Association (APA) supports religious diversity and states that  psychologists are aware of and respect cultural, individual, and role differences, including those  based on age, gender, gender identity, race, ethnicity, culture, national origin, religion, sexual  orientation, disability, language, and socioeconomic status and consider these factors when  working with members of such groups (American Psychological Association, 2015). This focuses on Principle E, Respect for People’s Rights and Dignity (Fishers, 2013, pg. 13), which ensures fair treatment of all people regardless of ethnicity, gender, culture, religion, disability, etc. We may not agree with our client’s religious beliefs, but we are asked to respect them and the traditions of others (Plante, 2007). We are to avoid bias and according to Standard 3.01 we are to avoid discrimination based on other qualities and religion (American Psychological Association, 2015). Psychologists must be competent in the services provided. We must adhere to Standards 2.01b Boundaries of Competence, and 2.03, Maintaining Competence. According to Gonsiorek et al. (2009) â€Å"Competence in the services providing regarding spirituality and religion is a fundamental ethical requirement†. Just because we might be of the same faith or have a similar interest in our client’s religious practices does not make us to be experts in the field, therefore we must adhere to Standards 2.01b and 2.03 and have the appropriate training and experience necessary to provide services. We must also remember that psychologists trained as theologians may not satisfy the ethical code, even if dually trained and could face potential challenges (Gonsiorek, Richards, Pargament, McMinn, 2009) therefore standard training is the key. The Ethical Code also avoids secular-theistic bias. It’s important to refrain from perceiving a client’s faith as low intelligence just as it’s important to refrain from viewing a client from a different faith as misguided or as second class (Gonsiorek et al, 2009). Principle D: Justice and Principle E: Respect for People’s Rights and Dignity, and Standards 2.06, Personal Problems and Conflicts and 3.01 Unfair Discrimination are applied towards bias. Positive biases can also be just as destructive as the negative biases. Gonsiorek, et al. (2009) states positive biases can result in serious problems being misconstrued as diversity and in behaviors with significant mental health implications being ignored (2009). Standard 3.04, Avoiding Harm applies as such we must take reasonable steps to avoid harming clients when possible (APA, 2015). Biases of any type interfere with the therapeutic relationship and diminish psychological services, thus psychologists are expected to have self-reflection and examination to screen biases (Gonsiorek et al, 2009), Assuming a client has sought a psychologist who is trained in theistic therapies or is not  aware that a psychologist offers religious modalities such as Mindfulness, Ho’oponopono, or  prayer would be incorporated into treatment; therefore Standard 10.01 A B, Informed  Consent is mandatory in any treatment offered, yet also in disclosing and discussing the  psychotherapist’s qualifications, background, theoretical orientation, and specific areas of  expertise; specific goals of treatment; and reasonably available treatment options and alternatives  are included in informed consent (Barrett Johnson, 2011). A psychologist also needs to  address concerns or issues that have arisen during intake regarding deep-seated sectarian beliefs,  and their levels of comfort and practice, as well as how this may impact their goals and process  of treatment (Barrett Johnson, 2011). Before embarking on any effort to challenge  troubling or discordant aspects of rel igious belief, it is essential that the psychotherapist  evaluate his or her competence in this area, provide appropriate informed consent, and consider  seeking consultation from clergy or other professionals with expertise in this area (Barnett Johnson, 2011). The risk of multiple relationships provides many challenges for psychologists who are also clergy members. Multiple relationships may raise boundary concerns, specifically if a client requests his or her religious aspect of the same church in which the psychologist attends be implemented into their treatment. In this case, psychologists must adhere to Standard 3.05B, Multiple Relationships, which states a psychologist finds that, due to unforeseen factors, a potentially harmful multiple relationship has arisen, the psychologist takes reasonable steps to resolve it with due regard for the best interests of the affected person and maximal compliance with the Ethics Code (apa.org). These ethics codes (and their understanding) join psychologists to respect each client’s  religious/spiritual beliefs and practices reducing any harmful effects on the client’s own biases when formulating treatment for each individual client. References American Psychological Association. (2015). Ethical Principles of Psychologists and Code of Conduct. Retrieved from http://www.apa.org/ethics/code/ Barnett,J.E., Johnson,W.B. (2011). Integrating Spirituality and Religion Into Psychotherapy: Persistent Dilemmas, Ethical Issues, and a Proposed Decision-Making Process.Ethics Behavior. doi:10.1080/10508422.2011.551471 Fisher,C.B. (2013).Decoding the ethics code: A practical guide for psychologists. Thousand Oaks, CA: Sage Publications. Gonsiorek,J.C., Richards,P.S., Pargament,K.I., McMinn,M.R. (2009). Ethical Challenges and Opportunities at the Edge: Incorporating Spirituality and Religion Into Psychotherapy.Professional Psychology-research and Practice. doi:10.1037/a0016488 Plante,T.G. (2007). Integrating spirituality and psychotherapy: Ethical issues and principles to consider.Journal of Clinical Psychology. doi:10.1002/jclp.20383 Burj Khalifa: The Worlds Tallest Building Burj Khalifa: The Worlds Tallest Building On 4th of January, 2010, Dubai, where there was only wind-blown litter a generation ago, witnessed the opening ceremony of the worlds tallest building,Burj Khalifa. A brilliant work of art with difficult structural problems took 1,325 days to completion since the start of the excavation work in January,2004. Burj Khalifa has returned the name of the Worlds Tallest Structure back to the Middle-Eastern structures where the Great Pyramid of Giza claimed that honor for millions of years before the construction of Lincoln Cathedral in England in 1311. It is amazing to know that the triple-lobed foot print is inspired from the desert flower Hymenocallis which is common in Dubai. Being located in Dubai, UAE, the tower was influenced by Islamic and middle-eastern architecture.This influence resulted in the tri-axial geometry of Burj Khalifa. The tower consists of three wings arranged around the a central core in the shape of Y.As the tower rises from the flat desert ground, setbacks occur through the 26 helical levels decreasing the cross-section of the tower as it spirals skywards. The Y-shape plan is ideal for residential and hotel usage maximizing outwards view and inward natural light.Plus,it allows maximum view of the Arabic Gulf. As a super-tall structure, there were many difficult structural problems.To ensure safety and effectiveness of the selected design,a model of the building was subjected to extensive peer program. Designers used the buttressed core in Burj Khalifa consisting of a hexagonal hub buttressed by three wings bracing each other forming the Y-shape. Not only bracing each other but acting as a tripod base which is more stable than a four-cornered base. The corridor walls of the wings extending from the central core to the end of each wind terminate in a thickened hammer head walls. The main purpose of the Y-shape is to reduce the wind effects as well as keeping the structure simple, safe and foster constructability. The result is a stiff tower that can support itself laterally and overcomes twisting. Setbacks in each tier occur in a spiral stepping pattern up the building. These setbacks confuse the wind as the wind vortices never get organized because at each tier the building has different shape. The hexagonal core provides the essential torsional resistance like a closed tube. The wing walls and hammer head walls behave as webs and flanges of a beam resisting wind shears and moments. Specific strength of concrete walls ranges from C60 to C80 cube strength using Portland cement and fly ash. The C80 concrete used in the lower portion of the building has a specified Youngs Elastic Modulus (E) of 43,800 N/mm2 after 90 days. Wall and column sizes were determined using Virtual work/LaGrange multiplier methodology which results in very efficient structure. Wall thickness and column sizes are adjusted to reduce the effect of concrete creep and shrinkage. To reduce the effect of differential column shortening between perimeter columns and interior walls,the size of perimeter columns were adjusted such that the self-weight gravity stress acting on it is equal to that stress on the interior walls. As shrinkage in concrete occurs faster in thinner elements ,the perimeter columns had the same thickness of interior corridor walls(600 mm)to ensure that both columns and walls will shorten by the same rate due to concrete shrinkage. That super-structure had foundations consisting of a reinforced concrete raft of thickness 3.7 meters supported by 194 piles. Pouring the raft was divided into four separate pours. Self consolidated concrete (SCC)of C50 cube strength was used. Each pile is 1.5 meters diameter; 43 meter long buried more than 50 meters deep. Piles were designed to support 3,000 tons each and while load tests, they supported over 6,000 tons. Unfortunately, the towers substructure is constructed in a groundwater having chloride and sulfate concentrations higher than those in sea water! Having these aggressive conditions, a strict program of measures was required to ensure the durability of the foundations. Measures applied specialized waterproof covers, increasing concrete thickness, addition of corrosion inhibitors to the concrete mix and a cathodic protection system using titanium mesh. To get higher strength and lower permeable concrete cover to the steel bars, a controlled permeability formwork was used. Besides, a special concrete mix was designed to resist the attack from the groundwater. The concrete mix for piles having 25% fly ash, 7% silica fume and a water to cement ratio of 0.32, was designed to be fully self consolidating concrete having slump of 675 ±75 mm to avoid defects during construction. For that unprecedented height of the building, it was essential to compute wind forces and resulting motions in the upper levels as they became dominant factors in the structural design. Wind tunnel tests were undertaken under the direction of Rowan Williams Davies and Irwin Inc. The wind tunnel program included rigid-model force balance test, a full multi-degree of freedom aeroelastic model studies, measurements of localized pressures, pedestrian wind environment studies and climatic studies. Models used was of scale 1:500. The wind tunnel data was then combined with the dynamic property of the tower to get the full towers dynamic response to wind and the overall effective wind force distributions. The tower has six important wind directions. The principal three wind directions are when the wind is blowing into the nose of each of the three wings. The other three directions when the wind is blowing between the wings. The orientation and setbacks of the tower were selected relative to the most frequent strong wind direction for Dubai. A several round of wind tunnel tests were undertaken during the construction of the tower. After each round of tests, the geometry of the tower as well as the number and spacing of setbacks changed to minimize the effect of the wind forces on the tower by confusing the wind. As the design reached its end, a more accurate aeroelastic model was made. The aeroelastic model is as elastic as the building. The results of testing the aeroelastic model showed that the predicted towers motion was within the ISO standard recommended values without the need of any auxiliary damping. At the tallest point of the tower, it sways a total of 1.5 meters. Special concrete mix design having compressive strength of 10 MPa at 10 hours for the vertical elements to permit the continuity of construction cycle and a design strength/modulus of 80 MPa/44GPa. The concrete tests indicated that the compressive strength of used concrete used was much higher than the required one. One of the most difficult issues in concrete design is to ensure pumpability of concrete to reach world record heights especially in high summer temperatures. Four basic separate mixes were developed to enable reduced pressure pumpability when the building gets higher. A horizontal pumping trial was conducted in February 2005 having the same pressure losses equivalent to height of 600 meters to determine the pumpability of these mixes .The concrete mix used contained 13% fly ash and 10% silica fume with maximum aggregate size of 20 mm. The mix is virtually self consolidating concrete having slump of 600 mm and used for pumping pressure exceeding 200 bars. After the level 127,a less strength concrete is required(60 MPa compressive strength) having maximum aggregate size of 10 mm. High quality control was required to ensure pumpability to the highest concrete floor considering the severe conditions of weather which vary from a very cool winter to a very hot summer with temperature exceeding 50 °c. Pumping concrete was executed using Putzmeister pumps which are capable to pump concrete up to 350 bars through high pressure 150 mm pipeline. To convert the dream of Burj Khalifa to reality, the latest advancements in construction techniques and material technology were used. The walls forms were made using Dokas SKE 100 automatic self-climbing formwork system. Steel forms were used in the circular nose. Columns and the floor slabs are poured on MevaDec formwork. The construction sequence for the structure began with the central core and slabs being cast in the three sections, followed by the wings walls and slabs and then the nose columns and slabs. To ensure the verticality of the structure, a special GPS monitoring system was developed to monitor the verticality of the building as it gets higher. This was due to the limited convential surveying techniques in the site. When completed, Burj Khalifa has become the worlds tallest structure. Being a magnificent achievement in using the latest technologies and materials, able to integrate the architectural design concept with the structural design, Burj Khalifa will always be a special case to study. N.B: Highlighted sentences are from (Engineering the Worlds Tallest Burj Dubai)

Race and Birdie

â€Å"Lost in Caucasia†: an essay on the novel Caucasia by Danzy SennaAds by GoogleAssociate Nursing Courses www. keiser-education. com Earn A Degree In Nursing From Keiser University. Register Today! Why am I posting this? This is an essay I wrote for a Women's Studies course I took in University. When writing an essay or an assignment for school the hardest part for me was figuring out where to start. I believe that getting a few ideas by seeing examples and reading other peoples essay's always helped me figure out how I would write my own essay and how to get started.That is why I decided to share my essay with all of you. Hope this helps! Caucasia: A Novel by Danzy Senna Pin It Caucasia: A novel by Danzy Senna Introduction Caucasia by Danzy Senna is a narrative of a young bi-racial girl’s journey of coming to race consciousness as she is forced to leave her home in the south end of Boston (a â€Å"racially† mixed area), and disappear into â€Å"Caucasia† (the white nation). One of the main themes in the novel is the issue of â€Å"race†. Senna explores the contradictions between a visible racial identity and a subjective identity, and as a consequence destabilizes the idea of â€Å"race†.The novel Caucasia illustrates the intersectional social constructions of whiteness through Birdie’s struggles with identity, her standpoint, and the structures of difference and race seen through her eyes. Identity Caucasia examines the relationship of identity with the self (body and mind) and how others perceive us in our bodies. Senna shows the reader how identities of gender, race and nationality are intersectionally and socially constructed. In the beginning of the novel Birdie has no name, her identity is shaped and formed by how others see her.The confusion Birdie feels with her identity is not only due to the discord she feels between her body image and her physical body which most adolescent girls deal with, but she also feels confusion regarding the mixed messages she receives from the â€Å"white† and â€Å"black† communities because of her white skin. The characters of Birdie and Cole are both bi-racial, however others (including their own parents) see Birdie as â€Å"white† and Cole as â€Å"black†. During Birdie’s childhood and her time at Nkrumah, Birdie was raised to have a strong â€Å"black† identity.This identity was problematized by her white skin and facial features. At times Birdie felt as if she was valued less then Cole for not fitting the â€Å"black† image: â€Å"Others before had made me see the differences between my sister and myself—the texture of our hair, the tints of our skin, the shapes of our features. But Carmen was the one to make me feel that those things somehow mattered. To make me feel that the differences were deeper than skin† (Senna, 1999, p. 91). Birdie begins her identity quest by attempting to disappear, to become invisible. Birdie recalls a story told to her by Cole about Elemeno.That Elemeno is not only a language, but also a people and a place of safety and inclusion. Cole explained to Birdie that people in Elemeno constantly shift shape and colour in a quest for invisibility in order to survive as a species. The power of the Elemeno people lays in their ability to disappear into any surroundings. In response to Cole’s story, Birdie asks â€Å"What was the point of surviving if you had to disappear? † (Senna, p. 7-8). Ironically the story of the Elemeno’s would foreshadow Birdie’s own disappearance into â€Å"Caucasia† for her own survival.The need for Birdie to â€Å"disappear† or become â€Å"invisible† in order to survive in â€Å"Caucasia† echoes the writings of bell hooks (1992). In speaking of the power and terror of the white gaze historically in the U. S. , hooks explains that there is safety in the  "pretense of invisibility† (hooks, p. 340) and how black people have learned to â€Å"wear the mask† (hooks, p. 341) in an effort to become and remain in that safe haven of invisibility from the terrorizing white gaze. Birdie appears to have been wearing â€Å"the mask† since her time in Nkrumah.The hostility of the other children toward Birdie in particular, at the all â€Å"black† school forces Birdie to â€Å"wear the mask† and put on a racial performance for her schoolmates in Nkrumah and she even begins to learn to speak in slang to better fit in. The character of Birdie resembles that of a chameleon, constantly taking on the colour of those around her in an attempt to become invisible. This racial performance shifts through Birdie’s journey as she attempts to fit in with the â€Å"white† teenagers in New Hampshire.Birdie begins to act, talk, and dress like the New Hampshire teens and as a consequence begins to disappear into â₠¬Å"Caucasia† (the white nation) and her falsified identity of Jesse Goldman. As hooks points out, for white people there is an assumption and fantasy of safety (hooks, p. 340). This can be seen in Sandy Lee’s assumption that she can easily disappear into whiteness, which she takes for granted. Despite Sandy’s rejection of her history of white privilege, she always has the safety in knowing that she has the option of disappearing into the safety of whiteness.For Birdie disappearing into whiteness does not denote â€Å"safety†, it signifies losing herself and her true identity. Birdie must contain and compromise her own true identity in order to have this â€Å"pretense of invisibility†. Eventually, Birdie’s loss of her true identity drives her to flee New Hampshire and remove her â€Å"mask†. â€Å"I wondered†¦ if I too would forever be fleeing in the dark, abandoning parts of myself that I no longer wanted, in search of some part that had escaped me. Killing one girl in order to let the other one free† (Senna, p. 289).Birdie’s disappearances throughout her journey were identity forming processes and important for her search for her sense of self and her identity. Birdies identity quest began by attempting to disappear and become invisible, however, her quest comes full circle as she again finds herself at the end of the novel. Throughout the novel Birdie also struggles with her sexual identity. Senna challenges the categorization of identities through the character of Birdie and suggests that identity is fluid. Birdie does not fit into the rigid categories of â€Å"white† or â€Å"black† or gay or straight, she is in-between.Standpoint Senna also examines whiteness and its social construction from the character Birdie’s standpoint in the novel. Standpoint refers to the location or place within the relationship of domination and subordination, that affects what people see or do not see. Ruth Frankenberg (1993) argues that there is a direct relationship between experience and standpoint. She argues that those who are the oppressed in the systems of domination are more likely to see the structure of domination because they experience it (Frankenberg, p. 5).In Caucasia, Birdie can see whiteness in ways others can not due to the fact that Birdie sits on the boundary of whiteness. In fact, for this same reason Birdie can see blackness in ways that others can not. To the â€Å"black† community Birdie is seen as â€Å"white†, but in comparison to the â€Å"white† community she feels like she is â€Å"black†. She looks on at each end of the spectrum to the structures of whiteness and blackness from in-between both. She becomes aware of the white gaze and the power of the white gaze in ways that others can not.Birdie becomes aware of the power of the white gaze very early on as she experiences the terror it puts in her father when he is questioned by the police and accused for kidnapping â€Å"a little white girl† (Senna, p. 60-61). Structures of Difference and Race The setting of the novel Caucasia plays an important role in its examination of the social construction of whiteness. The novel is set during the 1970’s in the racially tense city of Boston in the mix of the civil rights movement in America.Caucasia made it apparent that the nation was very fractured and built on processes of exclusion (and inclusion) and othering. The history of America as a nation has been built through the violent creation of difference, and as a consequence the violence and wedge of difference continues into the time of this novel. Sandy Lee refers to the nation as â€Å"This war they call America† (Senna, p. 331), illustrating the fractured nationalism that exists within the nation. These inequalities that structure differences are relational (relationship between privileged and oppressed).Frankenberg argue s that â€Å"whiteness† is a racialized identity that is constructed in relation to the racialized â€Å"other† (Frankenberg, p. 13). The foundation of white supremacy is based on the belief that whiteness is a pure category and a dominant â€Å"race† and as such, it must be protected and kept intact. This essentialist view of racism (seeing race as different) is seen in Caucasia in many instances through the reactions to Birdie and Cole from others and how others see them. We can see this in particular through the characters of Carmen and Grandma Logan.The differential treatment of the two sisters by both these characters shows the hidden prejudices that exist within people shaped by the structures of difference and race. In regards to Grandma Logan, Birdie recalls â€Å"she believed that the face was a mirror of the soul. She believed, deep down, that the race my face reflected made me superior. Such a simple, comforting myth to live by† (Senna, p. 366) . Grandma Logan also represents the generational history of whiteness which has placed her in a position of privilege.In hooks examination of whiteness, she explains that white people can safely imagine that they are invisible to black people (hooks, p. 340). This is in part due to the normalization of whiteness by â€Å"white† people in which they view whiteness as â€Å"non-racial† or racially neutral. In Caucasia, Senna constructs whiteness as being the object of critical scrutiny through her character of Birdie. At the beginning of the novel, Birdie describes most people she see’s as having caramel or cinnamon skin without ever identifying them by â€Å"race†.On the other hand, Birdie clearly identifies â€Å"white† people by â€Å"race† with no mention of skin tone. Thus, it becomes evident to the reader that there is a reversal from the usual format in society in which whiteness is seen as the â€Å"norm†. In Birdie’s wor ld it is â€Å"black† people who are the â€Å"norm† and â€Å"white† people who are the exception. Conclusion Through Birdie’s journey in Caucasia, the author illustrates the intersectional social constructions of whiteness and rejects the rigid categories of identity that have been socially constructed.Senna also examines the relationships of power and subordination of whiteness and blackness, through the eyes of Birdie who stands in-between the boundaries of these constructed categories. Finally, through Birdie’s journey of race cognizance we see the structures of difference and how they affect lives. Birdie’s journey illustrates that the citizens of America all live in very different â€Å"America’s† according to their racialized, gendered, and sexualized experiences and how these categories intersect to create greater â€Å"difference† and further fracture the nation.

The Most Neglected Fact About Uchicago Essay Samples Chicken Exposed

The Most Neglected Fact About Uchicago Essay Samples Chicken Exposed What You Should Do to Find Out About Uchicago Essay Samples Chicken Before You're Left Behind Folks realize the worth of great well-being, and that is the reason why folks are spending a good deal of time doing research looking for the cure to various illnesses. Physical wellness is valuable, obviously. Happiness comes in the kind of having good wellbeing. Uchicago Essay Samples Chicken Help! Other goals include the demonstration of terrific research abilities and deep understanding of the subject. Possessing great research abilities and selecting a great topic is vital. You may trust us to offer expert assistance for many of your academic writing needs. For that reason, it's imperative to learn how to approach any issue with a strong focus on solving it. The Key to Successful Uchicago Essay Samples Chicken It appears obvious, but you should be certain you're answering the essay question! Weave in your p erspective to create your essay unique. By doing this, you're going to be in a position to know for sure what your essay is all about before devising your thesis. Writing an essay is a vital role in academe life. The 2nd supplemental essay ought to be much simpler than the very first, but it doesn't mean that you can slack off. To compose an impressive short essay, especially during an examination, you have to be in a position to hit the question and give a straightforward answer while at the very same time observing the proper structure of an essay. A self introduction essay outline can be simple to write since all you need to do is to introduce yourself. Just take a look at the next persuasive essay. Essay writing is normally practiced is schools. In nearly all high schools, your capability of writing this kind of essay is going to be evaluated in class. The value of research in persuasive writing may not be overstated. Observe that the objective of a persuasive speech is like the purpose for writing an argumentative or persuasive essay. Such a paragraph might incorporate a succinct overview of the ideas to be discussed in body of the paper in addition to other information related to your paper's argument. The absolute most important role of the introductory paragraph, nevertheless, is to present a very clear statement of the paper's argument. Guidelines pick the format which works for you. In your introduction paragraph, it is sufficient to introduce the topic and offer meaningful background details. New Step by Step Roadmap for Uchicago Essay Samples Chicken A lot of people prepare the chicken in various ways. Folks who possess a great deal of money have more things than others that have a moderate quantity. After a time, the individual gets bored and looks for different things. Every individual has a distinctive place in the place where they eat from in town, a location where they like everything about. Top Uchicago Essay Samples Chicken Choices Supporting details have to be presented accurately also. You have five essay options or the opportunity to create your own topic. Clearly, you ought not purposely select a topic that will bore your au dience. Before writing down the facts and examples which you're likely to tackle, you ought to be well informed, first of all, about your topic. Persuasive writing can be challenging, particularly when you're made to face with a close-minded audience. A persuasive essay has to be able to grab the interest of the folks reading it easily. The target of a persuasive essay is to convince your readers your viewpoint is the correct viewpoint. Most academic essay topics usually ask you to choose a side in an argument or maybe to defend a specific side against criticism. It is possible to even look at the class catalog to learn what's currently being offered for undergraduates and graduates in every area. Generally, students are requested to compose assignments which take between 30 minutes and a complete hour. While trying to understand how to write a persuasive essay step by step, they forget about another critical activity. High school, college, and sometimes even university students from all around the world are writing persuasive essays. You don't need to return to school to prepare for the GED test. Practice tests are the best method to receive ready.

The Great Gatsby By F. Scott Fitzgerald - 938 Words

In the novel â€Å" The Great Gatsby† by F. Scott Fitzgerald, Nick describes Tom and Daisy as careless people which they are. Nick and Daisy are careless people because they can afford to be careless because of their money and use other people or do nothing at all for their own benefit. For example, When Tom told Myrtle that he could not marry her because he was in a relationship with daisy and she was catholic and did not believe in divorce and told lies to myrtle to use her as a toy even though myrtle was also using Tom to get to a higher social class for her own benefit even Nick stated that when she was with Tom that she would act like from a higher class when she was with tom. Another example of Tom s and Daisy s carelessness is that daisy wanted Gatsby and had her fun with Gatsby for a while, but did not face the consequences when it was time to tell Tom the truth of Daisy and Gatsby and instead ran away. Another reason that tom and daisy are careless is that neither To m or daisy went to Gatsby s funeral and just forgot him like nothing ever happened between the Buchanan family and Gatsby. All of this proves or is evidence that tom and daisy are careless people and money helps them take care of their problems. One major example that Tom is a careless person is that he went out with Myrtle but was in a relationship with daisy which would be cheating on Daisy even though he has already been caught with other women in the past like Tom did in Chicago and moved toShow MoreRelatedThe Great Gatsby by F. Scott Fitzgerald1393 Words   |  6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his personal life and career throughout its short span. 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It started with the beginning of a new age with America coming out of World War I as the most powerful nation in the world (Novel reflections on, 2007). As a result, the nation soon faced a culture-shock of material prosperity during the 1920’s. Also known as the â€Å"roaring twenties†, it was a time where life consisted of prodigality and extravagant parties. Writing based on his personal experiences, author F. ScottRead MoreThe Great Gatsby By F. Scott Fitzgerald1166 Words   |  5 Pagesin the Haze F. Scott Fitzgerald lived in a time that was characterized by an unbelievable lack of substance. After the tragedy and horrors of WWI, people were focused on anything that they could that would distract from the emptiness that had swallowed them. Tangible greed tied with extreme materialism left many, by the end of this time period, disenchanted. 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There are three major point of this essay are: the background history of Fitzgerald life, the comparisons between Fitzgerald and the Gatsby from his number one book in America The Great Gatsby, and the Fitzgerald got influences of behind the writing and being a writer. From childhood to adulthood, Fitzgerald faced many good andRead MoreThe Great Gatsby By F. Scott Fitzgerald2099 Words   |  9 Pagesauthor to mirror his life in his book. In his previous novels F. Scott Fitzgerald drew from his life experiences. He said that his next novel, The Great Gatsby, would be different. He said, â€Å"In my new novel I’m thrown directly on purely creative work† (F. Scott Fitzgerald). He did not realize or did not want it to appear that he was taking his own story and intertwining it within his new novel. In The Great Gatsby, by F. Scott Fitzgerald, he imitates his lifestyle through the Buchanan family to demonstrateRead MoreThe Great Gatsby By F. Scott Fitzgerald1607 Words   |  7 Pages The Great Gatsby is an American novel written in 1925 by F. Scott Fitzgerald. One of the themes of the book is the American Dream. The American Dream is an idea in which Americans believe through hard work they can achieve success and prosperity in the free world. In F. Scott Fitzgerald s novel, The Great Gatsby, the American Dream leads to popularity, extreme jealousy and false happiness. Jay Gatsby’s recent fortune and wealthiness helped him earn a high social position and become one of the mostRead MoreThe Great Gatsby By F. Scott Fitzgerald1592 Words   |  7 PagesMcGowan English 11A, Period 4 9 January 2014 The Great Gatsby Individuals who approach life with an optimistic mindset generally have their goals established as their main priority. Driven by ambition, they are determined to fulfill their desires; without reluctance. These strong-minded individuals refuse to be influenced by negative reinforcements, and rely on hope in order to achieve their dreams. As a man of persistence, the wealthy Jay Gatsby continuously strives to reclaim the love of hisRead MoreThe Great Gatsby By F. Scott Fitzgerald1646 Words   |  7 PagesThe 1920s witnessed the death of the American Dream, a message immortalized in F. Scott Fitzgerald’s The Great Gatsby. Initially, the American Dream represented the outcome of American ideals, that everyone has the freedom and opportunity to achieve their dreams provided they perform honest hard work. During the 1920s, the United States experienced massive economic prosperity making the American Dream seem alive and strong. However, in Fitzgerald’s eyes, the new Am erican culture build around that The Great Gatsby By F. Scott Fitzgerald - 938 Words You can’t change the past the outcome will be different each time. There’s no guarantee that the outcome is going to be what you want or like, because each time the circumstance have changed. In The Great Gatsby by F. Scott Fitzgerald, tells of a man name Gatsby who came from a poor upbringing believed he was destined for greatness, and set out to obtain the American dream, and wanted to be acceptance by the rich society. While in the military he met Daisy Buchanan, who ended up symbolizing everything he wanted wealth, class, and being part of a high society. She was like gold to him, and the idea of her inspired him to pursue his dreams of having it all. I disagree with Gatsby who believed he could change the past, it’s okay to remember the past, but when it consumes the future then he is stuck hoping for something that has long passed him by, or no matter how hard he tries he cannot duplicate it. Gatsby was a person who was consumed with changing who he was and try to repeat the past when it came to his love life. Gatsby felt he could change the past, I feel he had the God complex â€Å"He was a son of God—a phrase which, if it means anything, means just that—and he must be about His Father’s Business, the service of a vast, vulgar and meretricious beauty.† (Fitzgerald, 104) At a young age he felt he was meant for great things in life not being a son of a poor farm. Since he did once from being a poor farm boy to the money he has now. I also feel that since he resentsShow MoreRelatedThe Great Gatsby by F. Scott Fitzgerald1393 Words   |  6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his personal life and career throughout its short span. This author helped to launc h the theme that is so prevalent in his work; the human instinct to yearn for more, into the forefront of American literature, where itRead MoreThe Great Gatsby By F. Scott Fitzgerald1343 Words   |  6 PagesHonors English 10 Shugart 18 Decemeber 2014 The Great Gatsby F. Scott Fitzgerald s 1925 novel The Great Gatsby is a tragic love story, a mystery, and a social commentary on American life. The Great Gatsby is about the lives of four wealthy characters observed by the narrator, Nick Carroway. Throughout the novel a mysterious man named Jay Gatsby throws immaculate parties every Saturday night in hope to impress his lost lover, Daisy Buchanan. Gatsby lives in a mansion on West Egg across from DaisyRead MoreThe Great Gatsby By F. Scott Fitzgerald1155 Words   |  5 PagesThe Great Gatsby The Jazz Age was an era where everything and anything seemed possible. It started with the beginning of a new age with America coming out of World War I as the most powerful nation in the world (Novel reflections on, 2007). As a result, the nation soon faced a culture-shock of material prosperity during the 1920’s. Also known as the â€Å"roaring twenties†, it was a time where life consisted of prodigality and extravagant parties. Writing based on his personal experiences, author F. ScottRead MoreThe Great Gatsby By F. Scott Fitzgerald1166 Words   |  5 Pagesin the Haze F. Scott Fitzgerald lived in a time that was characterized by an unbelievable lack of substance. After the tragedy and horrors of WWI, people were focused on anything that they could that would distract from the emptiness that had swallowed them. Tangible greed tied with extreme materialism left many, by the end of this time period, disenchanted. The usage of the literary theories of both Biographical and Historical lenses provide a unique interpretation of the Great Gatsby centered aroundRead MoreThe Great Gatsby by F. Scott Fitzgerald845 Words   |  3 PagesIn F. Scott Fitzgerald’s novel, The Great Gatsby, colors represent a variety of symbols that relate back to the American Dream. The dream of being pure, innocent and perfect is frequently associated with the reality of corruption, violence, and affairs. Gatsby’s desire for achieving the American Dream is sought for through corruption (Schneider). The American Dream in the 1920s was perceived as a desire of w ealth and social standings. Social class is represented through the East Egg, the WestRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay970 Words   |  4 Pagesrespecting and valuing Fitzgerald work in the twenty-first century? Fitzgerald had a hard time to profiting from his writing, but he was not successful after his first novel. There are three major point of this essay are: the background history of Fitzgerald life, the comparisons between Fitzgerald and the Gatsby from his number one book in America The Great Gatsby, and the Fitzgerald got influences of behind the writing and being a writer. From childhood to adulthood, Fitzgerald faced many good andRead MoreThe Great Gatsby By F. Scott Fitzgerald2099 Words   |  9 Pagesauthor to mirror his life in his book. In his previous novels F. Scott Fitzgerald drew from his life experiences. He said that his next novel, The Great Gatsby, would be different. He said, â€Å"In my new novel I’m thrown directly on purely creative work† (F. Scott Fitzgerald). He did not realize or did not want it to appear that he was taking his own story and intertwining it within his new novel. In The Great Gatsby, by F. Scott Fitzgerald, he imitates his lifestyle through the Buchanan family to demonstrateRead MoreThe Great Gatsby By F. Scott Fitzgerald1607 Words   |  7 Pages The Great Gatsby is an American novel written in 1925 by F. Scott Fitzgerald. One of the themes of the book is the American Dream. The American Dream is an idea in which Americans believe through hard work they can achieve success and prosperity in the free world. In F. Scott Fitzgerald s novel, The Great Gatsby, the American Dream leads to popularity, extreme jealousy and false happiness. Jay Gatsby’s recent fortune and wealthiness helped him earn a high social position and become one of the mostRead MoreThe Great Gatsby By F. Scott Fitzgerald1592 Words   |  7 PagesMcGowan English 11A, Period 4 9 January 2014 The Great Gatsby Individuals who approach life with an optimistic mindset generally have their goals established as their main priority. Driven by ambition, they are determined to fulfill their desires; without reluctance. These strong-minded individuals refuse to be influenced by negative reinforcements, and rely on hope in order to achieve their dreams. As a man of persistence, the wealthy Jay Gatsby continuously strives to reclaim the love of hisRead MoreThe Great Gatsby By F. Scott Fitzgerald1646 Words   |  7 PagesThe 1920s witnessed the death of the American Dream, a message immortalized in F. Scott Fitzgerald’s The Great Gatsby. Initially, the American Dream represented the outcome of American ideals, that everyone has the freedom and opportunity to achieve their dreams provided they perform honest hard work. During the 1920s, the United States experienced massive economic prosperity making the American Dream seem alive and strong. However, in Fitzgerald’s eyes, the new Am erican culture build around that The Great Gatsby By F. Scott Fitzgerald - 938 Words 423169 Prompt #4 No Comments The Limit as F(X) Approaches Infinity Humans continually search for success. This success surfaces in forms such as fortune, fame, glory, et cetera. The American Dream encapsulates the ideals of the â€Å"New World,† bringing together not only the idea of limitless success, but also its newfound availability and encouragement to embrace the promise land. The Great Gatsby explores the American Dream and â€Å"the actual nature of this dream... the manner in which people try to achieve it, as well as the moral implications their actions bring† (Smiljanić, 2). Through The Great Gatsby, F. Scott Fitzgerald reveals the truth of the American Dream by showing that it incorporates the drive for prosperity as well as the actual prosperity itself, but ultimately, that the class distinctions amongst Americans and the never ending search for fulfillment prevent the dream from being achieved. Jay Gatsby embodies the essence of the American Dream. This essence manifests through his determination for opulence, and i n addition his material items which prove his precise accomplishments. Gatsby works tirelessly to transform himself from James Gatz, â€Å"a penniless young man without a past† and â€Å"no comfortable family standing behind him,† into the perfect â€Å"Platonic conception of himself† (Fitzgerald: 149, 98). The American Dream encompasses the notion that through hard work, there is an â€Å"opportunity for prosperity and success, and an upward social mobility for theShow MoreRelatedThe Great Gatsby by F. Scott Fitzgerald1393 Words   |  6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his personal life and career throughout its short span. This author helped to launch the theme that is so prevalent in his work; the hu man instinct to yearn for more, into the forefront of American literature, where itRead MoreThe Great Gatsby By F. Scott Fitzgerald1343 Words   |  6 PagesHonors English 10 Shugart 18 Decemeber 2014 The Great Gatsby F. Scott Fitzgerald s 1925 novel The Great Gatsby is a tragic love story, a mystery, and a social commentary on American life. The Great Gatsby is about the lives of four wealthy characters observed by the narrator, Nick Carroway. Throughout the novel a mysterious man named Jay Gatsby throws immaculate parties every Saturday night in hope to impress his lost lover, Daisy Buchanan. Gatsby lives in a mansion on West Egg across from DaisyRead MoreThe Great Gatsby By F. Scott Fitzgerald1155 Words   |  5 PagesThe Great Gatsby The Jazz Age was an era where everything and anything seemed possible. It started with the beginning of a new age with America coming out of World War I as the most powerful nation in the world (Novel reflections on, 2007). As a result, the nation soon faced a culture-shock of material prosperity during the 1920’s. Also known as the â€Å"roaring twenties†, it was a time where life consisted of prodigality and extravagant parties. Writing based on his personal experiences, author F. ScottRead MoreThe Great Gatsby By F. Scott Fitzgerald1166 Words   |  5 Pagesin the Haze F. Scott Fitzgerald lived in a time that was characterized by an unbelievable lack of substance. After the tragedy and horrors of WWI, people were focused on anything that they could that would distract from the emptiness that had swallowed them. Tangible greed tied with extreme materialism left many, by the end of this time period, disenchanted. The usage of the literary theories of both Biographical and Historical lenses provide a unique interpretation of the Great Gatsby centered aroundRead MoreThe Great Gatsby by F. Scott Fitzgerald845 Words   |  3 PagesIn F. Scott Fitzgerald’s novel, The Great Gatsby, colors represent a variety of symbols that relate back to the American Dream. The dream of being pure, innocent and perfect is frequently associated with the reality of corruption, violence, and affairs. Gatsby’s desire for achieving the American Dream is sought for through corruption (Schneider). The American Dream in the 1920s was perceived as a desire of w ealth and social standings. Social class is represented through the East Egg, the WestRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay970 Words   |  4 Pagesrespecting and valuing Fitzgerald work in the twenty-first century? Fitzgerald had a hard time to profiting from his writing, but he was not successful after his first novel. There are three major point of this essay are: the background history of Fitzgerald life, the comparisons between Fitzgerald and the Gatsby from his number one book in America The Great Gatsby, and the Fitzgerald got influences of behind the writing and being a writer. From childhood to adulthood, Fitzgerald faced many good andRead MoreThe Great Gatsby By F. Scott Fitzgerald2099 Words   |  9 Pagesauthor to mirror his life in his book. In his previous novels F. Scott Fitzgerald drew from his life experiences. He said that his next novel, The Great Gatsby, would be different. He said, â€Å"In my new novel I’m thrown directly on purely creative work† (F. Scott Fitzgerald). He did not realize or did not want it to appear that he was taking his own story and intertwining it within his new novel. In The Great Gatsby, by F. Scott Fitzgerald, he imitates his lifestyle through the Buchanan family to demonstrateRead MoreThe Great Gatsby By F. Scott Fitzgerald1607 Words   |  7 Pages The Great Gatsby is an American novel written in 1925 by F. Scott Fitzgerald. One of the themes of the book is the American Dream. The American Dream is an idea in which Americans believe through hard work they can achieve success and prosperity in the free world. In F. Scott Fitzgerald s novel, The Great Gatsby, the American Dream leads to popularity, extreme jealousy and false happiness. Jay Gatsby’s recent fortune and wealthiness helped him earn a high social position and become one of the mostRead MoreThe Great Gatsby By F. Scott Fitzgerald1592 Words   |  7 PagesMcGowan English 11A, Period 4 9 January 2014 The Great Gatsby Individuals who approach life with an optimistic mindset generally have their goals established as their main priority. Driven by ambition, they are determined to fulfill their desires; without reluctance. These strong-minded individuals refuse to be influenced by negative reinforcements, and rely on hope in order to achieve their dreams. As a man of persistence, the wealthy Jay Gatsby continuously strives to reclaim the love of hisRead MoreThe Great Gatsby By F. Scott Fitzgerald1646 Words   |  7 PagesThe 1920s witnessed the death of the American Dream, a message immortalized in F. Scott Fitzgerald’s The Great Gatsby. Initially, the American Dream represented the outcome of American ideals, that everyone has the freedom and opportunity to achieve their dreams provided they perform honest hard work. During the 1920s, the United States experienced massive economic prosperity making the American Dream seem alive and strong. However, in Fitzgerald’s eyes, the new Am erican culture build around that

Alcohol And Its Effects On The United States Essay

During the time marijuana was being prohibited, so was alcohol. The government lost the war of prohibiting alcohol even though they knew the dangers it caused. Albert Einstein said, â€Å"For nothing is more destructive of respect for the government and the law of the land than passing laws which cannot be enforced† (John Vigorito 225). He then went on to say that the dangerous increase in crime is closely connected to alcohol and that it is no secret to the government. There were 3.3 million deaths in 2012 from consuming alcohol and scientific reports have found that it is â€Å"114 times more deadly than marijuana† (25). The standard amount of alcohol according to Centers for Disease Control and Prevention is 1.2 tablespoons of pure alcohol. Any more than the standard amount is considered binge drinking. Alcohol has benefits but also short-term and long-term effects. Alcohols short-term effects are loss of balance, impaired memory and effects emotions. It puts people at a risk for â€Å"car accidents, violence, alcohol poisoning, miscarriage or still birth† (Barney Warf 24). The long-term effects are a risk for â€Å"chronic disease, high blood pressure, heart disease, liver disease, cancer, dementia, depression, and anxiety† (Warf, 25). However, there are also benefits of drinking alcohol in moderation. It can improve your health by â€Å"lowering risk of heart failure† and â€Å"improves the immune system†, and studies have shown that it can make a person more â€Å"creative and insightful† (25).Show MoreRelatedEffects Of Alcohol On The United States Essay2463 Words   |  10 PagesPROBLEM Alcohol consumption in the United States has become a social norm and a rite of passage for a young adult who is finally turning 21. However, alcohol is use during social gatherings starting at a young age. Also, depending on environmental and social factors can an effect on what the young adults are exposed to socially and if that will influence their decision-making abilities. INTRODUCTION Alcohol has become an acceptable social norm starting at a young age. Alcohol misuse amongRead MoreEffects Of Alcohol Abuse On The United States1871 Words   |  8 Pageson excessive consumption of alcohol. According, to Healthy People, Putnam County was ranked number two in the state of Ohio for the second year in a row in alcohol consumption (Putnam County Sentinel, 2014). Approximately twenty four thousand of the thirty four thousand residents in Putnam County, Ohio are over the age of twenty one, and have access to more than one hundred and thirty establishments that serve alcohol (Ohio.gov, n. d.). Meanwhile, the United States Department of Agriculture (USDA)Read MoreEffects Of Alcohol On The Health Risks Of The United States2237 Words   |  9 PagesIn the United States alone, 40 million adults are addicted to cigarettes (â€Å"Current Cigarette Smoking Among Adults in the United States†), 14 million are dependent on alcohol (â€Å"Drug Addiction Statistic s – Alcoholism Statistics and Data Sources†), and 219 million people are overweight or obese (â€Å"Overweight and Obesity Statistics†). Worldwide, these statistics triple, double, and nonuple respectively. However, at least in the United States, cigarettes and alcohol are both regulated by age, so the numbersRead MoreThe Effects Of Pornography On The United States And Canada As Alcohol And Tylenol, But Should It Be?2000 Words   |  8 PagesPornogrophy is currently as legal in the United States and Canada as alcohol and tylenol, but should it be? Firstly, we must define what pornogrophy constitutes, as it can be seen as anything from a raunchy adult comedy to Penthouse Magazine. It seems as though many definitions of porogrophy use terms like that of â€Å"explicit† sex, but that is only a surface-level conclusion. Within Sociology, pornogrophy is defined, typically, in three ways: Functional, Genre, and Labelling. Functional definitionsRead MoreShould M arijuana Be Legalized?1315 Words   |  6 Pagesillicit drug in the United States; however after years of studies this drug is still illegal in almost all states while alcohol and tobacco continues to claim thousands of lives every year (n.d). Don’t get the wrong idea, this is not to persuade you into thinking that smoking weed or eating a marijuana brownie does not have its disadvantages. However the idea is to get you to understand and see that smoking marijuana is no difference than choosing to smoke tobacco or drink alcohol. Why have marijuanaRead More Alcohol Abuse Essay1036 Words   |  5 PagesAlcohol is the most commonly used drug in the United States. Although the consumption of alcohol by itself is not a social problem, the continuous and excessive use of alcohol can become problematic. There are four symptoms associated with alcohol dependence which are craving, loss of control, physical dependence, and tolerance. 17.6 million People, or one in every 12 adults, s uffer from alcohol abuse or dependence along with several million more who engage in risky, binge drinking patterns thatRead MoreHistory, Social Factors and Economic Impac of the Prohibition of Alcohol in the United States1490 Words   |  6 Pageseconomic impact of the prohibition of alcohol in the United States. Ken Burns and Lynn Novick (2011) delve into the topic of alcohol in America in their documentary Prohibition, and this paper will discuss the events before, during, and after the prohibition of alcohol in the United States. This paper will also relate the prohibition of alcohol to the current drug policies of cocaine in the United States. Alcohol and cocaine were both prohibited in the United States in the early 1900’s. Cocaine wasRead MoreWhy Alcohol Should Be Illegal1319 Words   |  6 PagesClarkson English Composition 111, Period 1 13 May 2015 Why Alcohol Should be Illegal The legalization of alcohol has been an immense controversy in America since the early twentieth century. Alcohol use can come with dangerous consequences because of the way it can alter the human brain and damage health. I believe that the longevity and quality of life for Americans would greatly improve if the production and sale of alcohol was made illegal. Alcohol consumption causes problems in relationships, car accidentsRead MoreAlcoholism And Hypertension : The Rising Concerns Of National And Global Health Essay1452 Words   |  6 Pages Alcohol and hypertension are two rising concerns in national and global health. According to the Substance Abuse and Mental Health Services Administration (2014), 56.9% of adults in the United States have participated in drinking in the last month. Furthermore, 24.7% adults reported to participating in heavy or binge drinking. The World Health Organization (WHO) reports that in 2012, 3.3 million deaths or 5.9% of all global deaths were linked to alcohol consumption and within the United StatesRead MoreShould Marijuana Be Legalized?1638 Words   |  7 PagesLegalized in the United States In 1920 when alcohol prohibition began the war against cannabis had been going strong for a decade. In 1910 the Mexican Revolution created a surplus of Mexican immigrants in the United States; American citizens were frightened by the Mexican culture, including their recreational use of cannabis (Marijuana Legalization, 2015, para 7). Politicians continued to use fear and racism to grow disapproval and hatred of cannabis. Beginning in 1915 twenty-nine states passed the

Below the Line Sales Promotion Free Essays

BTL sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having short duration. It is efficient and cost-effective for targeting a limited and specific group. It uses less conventional methods than the usual ATL channels of advertising, typically focusing on direct means of communication, most commonly direct mail and e-mail, often using highly targeted lists of names to maximize response rates. We will write a custom essay sample on Below the Line Sales Promotion or any similar topic only for you Order Now BTL services may include those for which a fee is agreed upon and charged up front. BTL is a common technique used for â€Å"touch and feel† products (consumer items where the customer will rely on immediate information rather than previously researched items). BTL techniques ensures recall of the brand while at the same time highlighting the features of the product. Another BTL technique involves sales personnel deployed at retail stores near targeted products. This technique may be used to generate trials of newly launched products. It helps marketers establish one-to-one relationship with consumers while mass promotions, by definition, make it difficult to gauge consumer-response, except at the time of sales. Examples include tele-marketing, road shows, promotions, in- shop and shop-front activities, display units. The terms â€Å"below the line† promotion or communications, refers to forms of non-media communication, even non-media advertising. Below the line promotions are becoming increasingly important within the communications mix of many companies, not only those involved in FMCG products, but also for industrial goods. Below the line sales promotions are short-term incentives, largely aimed at consumers. With the increasing pressure on the marketing team to achieve communication objectives more efficiently in a limited budget, there has been a need to find out more effective and cost efficient ways to communicate with the target markets. This has led to a shift from the regular media based advertising. In other words, below-the-line sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having only a short term or temporary duration. Below the Line uses less conventional methods than the usual specific channels of advertising to promote products, services, etc. than Above the Line strategies. These may include activities such as direct mail, public relations and sales promotions for which a fee is agreed upon and charged up front. Below the line advertising typically focuses on direct means of communication often using highly targeted lists of names to maximize response rates. Trained sales personnel, often young women, are deployed at Retail Stores, near the shelves of targeted products. These young women convince customers visiting these shelves about the better aspects of their brand compared with others. This is ideal for new launches as it generates trials, which if successful result in repeat sales. In addition, above the line is much more effective when the target group is very large and difficult to define. But if the target group is limited and specific, it is always advisable to use BTL promotions for efficiency and cost-effectiveness. Say, for example, if a pen manufacturer is going to promote its product, it may take the ATL route, but if a company manufactures computer UPS, it will certainly take the BTL route, as the target group is very limited and specific. More recently, agencies and clients have switched to an ‘Integrated Communication Approach. ‘ How to cite Below the Line Sales Promotion, Papers

Social Network Structure on Enterprise Systems †MyAssignmenthelp

Question: Discuss about the Social Network Structure on Enterprise Systems. Answer: Introduction: This is an age of technology based business (Da Xu, 2011). Use of IT systems in the business has not only helped companies in increasing their smoothness of work but also helped in increasing the efficiency of the firm. There are many kinds of enterprise system that is available in the market that helps the companies in managing their various operations. The use of different type of enterprise systems depends on the operations that are performed inside the unit. These systems help in improving the performance of the firm. Adoption of any enterprise system requires some kind of organisational change management. This is due to the reason that there are many resistive factors that inhibits its successful implementation. This report highlights the contribution of enterprise system on the organisational performance as well as the ways in which this contribution can be measured. It also reflects about the principle drivers behind business adopting a supply chain management system. It also reflects the considerations related to organisational change management that is necessary for the adoption of enterprise system. Enterprise system contributes to the organisational performance in many ways (Bi, Da Xu and Wang, 2014). It can be understood in the way that enterprise systems helps in brining smoothness and efficiency to the work process which is major attributes of organisational performance. Some of the ways in which enterprise system enhances organisational performance are as follows: Data management: One of the most important way in which enterprise systems contributes is that it helps in managing the data that is produced in various operations at various units. These data can be recalled at the required time for the process of decision making (Salleh, Teoh and Chan, 2012). It helps in making the decisions that are more specific as well as more reasonable and based on facts. Better decisions always help in enhancing the organisational performance. Automating customer service process for employees: Systems like ERP helps in streamlining their customer service experience (asidharan, et al., 2012). This automation helps in streamlining all the back end operations so that a constant service can be given to the consumers. This results in increasing the organisational performance. Scaling the resources: It helps various companies in scaling their resources up and down as per the requirement of the firm at any time (Kim, 2011). This helps in making sure that a firm can utilise its resources for the longer time and as per the requirement which is necessary for increasing the organisational performance. This also reduces the cost on the purchase of IT hardware as internet based enterprise systems like cloud computing is helpful for managing the data of the company without extensive cost. Standardisation of process: This system helps in maintaining the standards for any procedures which helps in producing products and services of best quality (Themistocleous, Soja and da Cunha, 2011). This is necessary for achieving higher employee satisfaction and hence enhances the organisation performance of the company. Improving supply chain management: One of the major factors that enhance the organisational performance of the company is when its supply chain management gets improved (Linington, et al., 2011). Enterprise system helps in streamlining the supply chain management in the large part is through the use of data about how, where and when consumers orders and suppliers deliver. This helps in making sure that products are delivered to the consumers more reliably that too at the lower cost. There are several ways in which this contribution can be measured. It can be done by the use of performance metrics. There are several metrics that can be used for measuring the contribution. Evaluating the previous and next values of these metrics one can understand the contribution it has made (Weichhart, et al., 2016). The increase in the values can be easily measured. Apart from this it can also be seen that the number of errors in the processes also gets reduced. The inconsistency can be seen to be removed. Return on investments can be useful in this regards. Some of the other measures: Higher sales Higher repeat sales Higher sales conversion rates Higher customer retention rates A better public image On-time completion Output production Effectiveness of network performance Principle drivers behind businesses adopting supply chain management system Supply chain management system has become very important part of the modern day business (Trinh-Phuong, Molla and Peszynski, 2012). This is due to the reasons that it helps in fulfilling the demands of the consumers. With the use of this system company can make better relation with their consumers as it helps in fulfilling the demands of the consumers on time. There are some of the drivers behind the businesses adopting supply chain management. Reduction in cost: With the use of the Supply chain management system a company can assure the quality of the products they are delivering. This is due to the fact that this system helps in predicting the ways in which a good delivery can be made. Measuring demands: Other major driver for business that forces them to adopt supply chain management system is that it helps in predicting the demands of the products which is necessary for fulfilling the demands of the consumers at the required time. Inventory buffer: It also helps in bringing flexibility in the storage of the products (Vakalfotis, Ballantine and Wall, 2013). As there is continuously variability in the consumers spending, firms are required to manage their inventories at the minimum cost while ensuring that consumers demands are fulfilled at the required time. This prediction is made by evaluating the data that is stored in the system in their previous operations. Low cost shipping: Since there are many ways in which consumers order products. It can be in both the ways i.e. direct from the outlets or from online stores. In case of the online order Supply chain management system helps the company to predict the path through which shipping cost will be least (Panetto, et al., 2016). This system readjusts the supply chain in such a manner that customer preferences can be met. Emerging risk in business: Amount of risk in the business is increasing at very faster rate. This has forced the firms to adopt supply chain management system as this system allows determining the critical risk factor in the firm or with their suppliers. Risks are calculated in terms of quality of products, compliances with applicable laws or safety related to operations (Sedera, et al., 2016). Without this system many companies can be exposed to many kinds of legal risks and liabilities. Organisational change management considerations necessary for successful adoption of an enterprise system In order to ensure that enterprise system contributes to the performance of the firm. Every company needs to make sure that they have adopted change management consideration for successful implementation of enterprise system. Some of the considerations are as follows: Training: This is most important aspect of organisational change management that every firm must check before implementing enterprise system. It is essential that employees have the training of how to take use of the enterprise system for their operations (Mathrani, et al., 2012). It is a transition from manual methods of managing operations to automatic mediums and hence a serious of raining is required. It is considered that the training must be done as soon as the plan for the implementation is made so that there must be no chaos at the last time. Communication: This consideration of organisational transformation is also highly necessary. An effective communication in an organisation helps in removing the confusion that is present in the minds of stakeholders. Most of the consumers are highly resistive towards the changes from manual methods of operations to automatic system and hence a proper communication is required to eliminate any false estimation. This will also help consumers in telling the reason why such changes are required. Employee engagement: It is also necessary that while making such kind of system implementation employee engagement must be ensured (Schubert and William, 2012). In the various units employees must be engaged in the process like in calculating the cost of implementation, understanding the complexities of the systems etc. Cultural concerns: There are people from different cultural backgrounds and hence it becomes difficult for the companies to satisfy all of them while making any such transformations. This is also due to the fact that every employee has their personal perspective towards any such changes especially in terms of risks involved, benefits of these systems, goal of implementation etc. Leadership approach: It depends on the leadership approach that how the system can be implemented. It is also measured in terms of how much ready a leadership is for facing the consequences of the transformation. There will be requirement of heavy investments which must be provided by the leaders from time to time. For successful adoption leaders needs to motivate their staffs by clarifying the goals for which this transformation is made. Conclusion From the above report it can be concluded that there are enterprise system has a very major role in the modern day business. It not helps in increasing the speed of the operations but also helps in removing the flaws that are present operational mechanism. It has a very major role in the improving the organisational performance of the company. 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