Alcohol And Its Effects On The United States Essay

During the time marijuana was being prohibited, so was alcohol. The government lost the war of prohibiting alcohol even though they knew the dangers it caused. Albert Einstein said, â€Å"For nothing is more destructive of respect for the government and the law of the land than passing laws which cannot be enforced† (John Vigorito 225). He then went on to say that the dangerous increase in crime is closely connected to alcohol and that it is no secret to the government. There were 3.3 million deaths in 2012 from consuming alcohol and scientific reports have found that it is â€Å"114 times more deadly than marijuana† (25). The standard amount of alcohol according to Centers for Disease Control and Prevention is 1.2 tablespoons of pure alcohol. Any more than the standard amount is considered binge drinking. Alcohol has benefits but also short-term and long-term effects. Alcohols short-term effects are loss of balance, impaired memory and effects emotions. It puts people at a risk for â€Å"car accidents, violence, alcohol poisoning, miscarriage or still birth† (Barney Warf 24). The long-term effects are a risk for â€Å"chronic disease, high blood pressure, heart disease, liver disease, cancer, dementia, depression, and anxiety† (Warf, 25). However, there are also benefits of drinking alcohol in moderation. It can improve your health by â€Å"lowering risk of heart failure† and â€Å"improves the immune system†, and studies have shown that it can make a person more â€Å"creative and insightful† (25).Show MoreRelatedEffects Of Alcohol On The United States Essay2463 Words   |  10 PagesPROBLEM Alcohol consumption in the United States has become a social norm and a rite of passage for a young adult who is finally turning 21. However, alcohol is use during social gatherings starting at a young age. 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Meanwhile, the United States Department of Agriculture (USDA)Read MoreEffects Of Alcohol On The Health Risks Of The United States2237 Words   |  9 PagesIn the United States alone, 40 million adults are addicted to cigarettes (â€Å"Current Cigarette Smoking Among Adults in the United States†), 14 million are dependent on alcohol (â€Å"Drug Addiction Statistic s – Alcoholism Statistics and Data Sources†), and 219 million people are overweight or obese (â€Å"Overweight and Obesity Statistics†). Worldwide, these statistics triple, double, and nonuple respectively. However, at least in the United States, cigarettes and alcohol are both regulated by age, so the numbersRead MoreThe Effects Of Pornography On The United States And Canada As Alcohol And Tylenol, But Should It Be?2000 Words   |  8 PagesPornogrophy is currently as legal in the United States and Canada as alcohol and tylenol, but should it be? 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This paper will also relate the prohibition of alcohol to the current drug policies of cocaine in the United States. Alcohol and cocaine were both prohibited in the United States in the early 1900’s. Cocaine wasRead MoreWhy Alcohol Should Be Illegal1319 Words   |  6 PagesClarkson English Composition 111, Period 1 13 May 2015 Why Alcohol Should be Illegal The legalization of alcohol has been an immense controversy in America since the early twentieth century. Alcohol use can come with dangerous consequences because of the way it can alter the human brain and damage health. I believe that the longevity and quality of life for Americans would greatly improve if the production and sale of alcohol was made illegal. Alcohol consumption causes problems in relationships, car accidentsRead MoreAlcoholism And Hypertension : The Rising Concerns Of National And Global Health Essay1452 Words   |  6 Pages Alcohol and hypertension are two rising concerns in national and global health. According to the Substance Abuse and Mental Health Services Administration (2014), 56.9% of adults in the United States have participated in drinking in the last month. Furthermore, 24.7% adults reported to participating in heavy or binge drinking. The World Health Organization (WHO) reports that in 2012, 3.3 million deaths or 5.9% of all global deaths were linked to alcohol consumption and within the United StatesRead MoreShould Marijuana Be Legalized?1638 Words   |  7 PagesLegalized in the United States In 1920 when alcohol prohibition began the war against cannabis had been going strong for a decade. In 1910 the Mexican Revolution created a surplus of Mexican immigrants in the United States; American citizens were frightened by the Mexican culture, including their recreational use of cannabis (Marijuana Legalization, 2015, para 7). Politicians continued to use fear and racism to grow disapproval and hatred of cannabis. Beginning in 1915 twenty-nine states passed the

Below the Line Sales Promotion Free Essays

BTL sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having short duration. It is efficient and cost-effective for targeting a limited and specific group. It uses less conventional methods than the usual ATL channels of advertising, typically focusing on direct means of communication, most commonly direct mail and e-mail, often using highly targeted lists of names to maximize response rates. We will write a custom essay sample on Below the Line Sales Promotion or any similar topic only for you Order Now BTL services may include those for which a fee is agreed upon and charged up front. BTL is a common technique used for â€Å"touch and feel† products (consumer items where the customer will rely on immediate information rather than previously researched items). BTL techniques ensures recall of the brand while at the same time highlighting the features of the product. Another BTL technique involves sales personnel deployed at retail stores near targeted products. This technique may be used to generate trials of newly launched products. It helps marketers establish one-to-one relationship with consumers while mass promotions, by definition, make it difficult to gauge consumer-response, except at the time of sales. Examples include tele-marketing, road shows, promotions, in- shop and shop-front activities, display units. The terms â€Å"below the line† promotion or communications, refers to forms of non-media communication, even non-media advertising. Below the line promotions are becoming increasingly important within the communications mix of many companies, not only those involved in FMCG products, but also for industrial goods. Below the line sales promotions are short-term incentives, largely aimed at consumers. With the increasing pressure on the marketing team to achieve communication objectives more efficiently in a limited budget, there has been a need to find out more effective and cost efficient ways to communicate with the target markets. This has led to a shift from the regular media based advertising. In other words, below-the-line sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having only a short term or temporary duration. Below the Line uses less conventional methods than the usual specific channels of advertising to promote products, services, etc. than Above the Line strategies. These may include activities such as direct mail, public relations and sales promotions for which a fee is agreed upon and charged up front. Below the line advertising typically focuses on direct means of communication often using highly targeted lists of names to maximize response rates. Trained sales personnel, often young women, are deployed at Retail Stores, near the shelves of targeted products. These young women convince customers visiting these shelves about the better aspects of their brand compared with others. This is ideal for new launches as it generates trials, which if successful result in repeat sales. In addition, above the line is much more effective when the target group is very large and difficult to define. But if the target group is limited and specific, it is always advisable to use BTL promotions for efficiency and cost-effectiveness. Say, for example, if a pen manufacturer is going to promote its product, it may take the ATL route, but if a company manufactures computer UPS, it will certainly take the BTL route, as the target group is very limited and specific. More recently, agencies and clients have switched to an ‘Integrated Communication Approach. ‘ How to cite Below the Line Sales Promotion, Papers

Social Network Structure on Enterprise Systems †MyAssignmenthelp

Question: Discuss about the Social Network Structure on Enterprise Systems. Answer: Introduction: This is an age of technology based business (Da Xu, 2011). Use of IT systems in the business has not only helped companies in increasing their smoothness of work but also helped in increasing the efficiency of the firm. There are many kinds of enterprise system that is available in the market that helps the companies in managing their various operations. The use of different type of enterprise systems depends on the operations that are performed inside the unit. These systems help in improving the performance of the firm. Adoption of any enterprise system requires some kind of organisational change management. This is due to the reason that there are many resistive factors that inhibits its successful implementation. This report highlights the contribution of enterprise system on the organisational performance as well as the ways in which this contribution can be measured. It also reflects about the principle drivers behind business adopting a supply chain management system. It also reflects the considerations related to organisational change management that is necessary for the adoption of enterprise system. Enterprise system contributes to the organisational performance in many ways (Bi, Da Xu and Wang, 2014). It can be understood in the way that enterprise systems helps in brining smoothness and efficiency to the work process which is major attributes of organisational performance. Some of the ways in which enterprise system enhances organisational performance are as follows: Data management: One of the most important way in which enterprise systems contributes is that it helps in managing the data that is produced in various operations at various units. These data can be recalled at the required time for the process of decision making (Salleh, Teoh and Chan, 2012). It helps in making the decisions that are more specific as well as more reasonable and based on facts. Better decisions always help in enhancing the organisational performance. Automating customer service process for employees: Systems like ERP helps in streamlining their customer service experience (asidharan, et al., 2012). This automation helps in streamlining all the back end operations so that a constant service can be given to the consumers. This results in increasing the organisational performance. Scaling the resources: It helps various companies in scaling their resources up and down as per the requirement of the firm at any time (Kim, 2011). This helps in making sure that a firm can utilise its resources for the longer time and as per the requirement which is necessary for increasing the organisational performance. This also reduces the cost on the purchase of IT hardware as internet based enterprise systems like cloud computing is helpful for managing the data of the company without extensive cost. Standardisation of process: This system helps in maintaining the standards for any procedures which helps in producing products and services of best quality (Themistocleous, Soja and da Cunha, 2011). This is necessary for achieving higher employee satisfaction and hence enhances the organisation performance of the company. Improving supply chain management: One of the major factors that enhance the organisational performance of the company is when its supply chain management gets improved (Linington, et al., 2011). Enterprise system helps in streamlining the supply chain management in the large part is through the use of data about how, where and when consumers orders and suppliers deliver. This helps in making sure that products are delivered to the consumers more reliably that too at the lower cost. There are several ways in which this contribution can be measured. It can be done by the use of performance metrics. There are several metrics that can be used for measuring the contribution. Evaluating the previous and next values of these metrics one can understand the contribution it has made (Weichhart, et al., 2016). The increase in the values can be easily measured. Apart from this it can also be seen that the number of errors in the processes also gets reduced. The inconsistency can be seen to be removed. Return on investments can be useful in this regards. Some of the other measures: Higher sales Higher repeat sales Higher sales conversion rates Higher customer retention rates A better public image On-time completion Output production Effectiveness of network performance Principle drivers behind businesses adopting supply chain management system Supply chain management system has become very important part of the modern day business (Trinh-Phuong, Molla and Peszynski, 2012). This is due to the reasons that it helps in fulfilling the demands of the consumers. With the use of this system company can make better relation with their consumers as it helps in fulfilling the demands of the consumers on time. There are some of the drivers behind the businesses adopting supply chain management. Reduction in cost: With the use of the Supply chain management system a company can assure the quality of the products they are delivering. This is due to the fact that this system helps in predicting the ways in which a good delivery can be made. Measuring demands: Other major driver for business that forces them to adopt supply chain management system is that it helps in predicting the demands of the products which is necessary for fulfilling the demands of the consumers at the required time. Inventory buffer: It also helps in bringing flexibility in the storage of the products (Vakalfotis, Ballantine and Wall, 2013). As there is continuously variability in the consumers spending, firms are required to manage their inventories at the minimum cost while ensuring that consumers demands are fulfilled at the required time. This prediction is made by evaluating the data that is stored in the system in their previous operations. Low cost shipping: Since there are many ways in which consumers order products. It can be in both the ways i.e. direct from the outlets or from online stores. In case of the online order Supply chain management system helps the company to predict the path through which shipping cost will be least (Panetto, et al., 2016). This system readjusts the supply chain in such a manner that customer preferences can be met. Emerging risk in business: Amount of risk in the business is increasing at very faster rate. This has forced the firms to adopt supply chain management system as this system allows determining the critical risk factor in the firm or with their suppliers. Risks are calculated in terms of quality of products, compliances with applicable laws or safety related to operations (Sedera, et al., 2016). Without this system many companies can be exposed to many kinds of legal risks and liabilities. Organisational change management considerations necessary for successful adoption of an enterprise system In order to ensure that enterprise system contributes to the performance of the firm. Every company needs to make sure that they have adopted change management consideration for successful implementation of enterprise system. Some of the considerations are as follows: Training: This is most important aspect of organisational change management that every firm must check before implementing enterprise system. It is essential that employees have the training of how to take use of the enterprise system for their operations (Mathrani, et al., 2012). It is a transition from manual methods of managing operations to automatic mediums and hence a serious of raining is required. It is considered that the training must be done as soon as the plan for the implementation is made so that there must be no chaos at the last time. Communication: This consideration of organisational transformation is also highly necessary. An effective communication in an organisation helps in removing the confusion that is present in the minds of stakeholders. Most of the consumers are highly resistive towards the changes from manual methods of operations to automatic system and hence a proper communication is required to eliminate any false estimation. This will also help consumers in telling the reason why such changes are required. Employee engagement: It is also necessary that while making such kind of system implementation employee engagement must be ensured (Schubert and William, 2012). In the various units employees must be engaged in the process like in calculating the cost of implementation, understanding the complexities of the systems etc. Cultural concerns: There are people from different cultural backgrounds and hence it becomes difficult for the companies to satisfy all of them while making any such transformations. This is also due to the fact that every employee has their personal perspective towards any such changes especially in terms of risks involved, benefits of these systems, goal of implementation etc. Leadership approach: It depends on the leadership approach that how the system can be implemented. It is also measured in terms of how much ready a leadership is for facing the consequences of the transformation. There will be requirement of heavy investments which must be provided by the leaders from time to time. For successful adoption leaders needs to motivate their staffs by clarifying the goals for which this transformation is made. Conclusion From the above report it can be concluded that there are enterprise system has a very major role in the modern day business. It not helps in increasing the speed of the operations but also helps in removing the flaws that are present operational mechanism. It has a very major role in the improving the organisational performance of the company. There are some of the metrics like ROI that can be used for measuring the contribution of enterprise system in enhancing the performance of the organisation. There are few of the drivers that is playing role behind businesses adopting supply chain management systems. Apart from this there are several organisational change management considerations that is necessary for successful adoption of enterprise system. References Bi, Z., Da Xu, L. and Wang, C., (2014) Internet of things for enterprise systems of modern manufacturing.IEEE Transactions on industrial informatics,10(2), pp.1537-1546. Da Xu, L., (2011) Enterprise systems: state-of-the-art and future trends.IEEE Transactions on Industrial Informatics,7(4), pp.630-640. Kim, H.W., (2011) The effects of switching costs on user resistance to enterprise systems implementation.IEEE Transactions on Engineering management,58(3), pp.471-482. Linington, P.F., Milosevic, Z., Tanaka, A. and Vallecillo, A., (2011)Building enterprise systems with ODP: an introduction to open distributed processing. CRC Press. Mathrani, S. and Mathrani, A., (2013) Utilizing enterprise systems for managing enterprise risks.Computers in Industry,64(4), pp.476-483. Panetto, H., Zdravkovic, M., Jardim-Goncalves, R., Romero, D., Cecil, J. and Mezgr, I., (2016) New perspectives for the future interoperable enterprise systems.Computers in Industry,79, pp.47-63. Salleh, S.M., Teoh, S.Y. and Chan, C., (2012) July. Cloud Enterprise Systems: A Review Of Literature And Its Adoption. InPACIS(p. 76). Sasidharan, S., Santhanam, R., Brass, D.J. and Sambamurthy, V., (2012) The effects of social network structure on enterprise systems success: A longitudinal multilevel analysis.Information Systems Research,23(3-part-1), pp.658-678. Sedera, D., Lokuge, S., Grover, V., Sarker, S. and Sarker, S., (2016) Innovating with enterprise systems and digital platforms: A contingent resource-based theory view.Information Management,53(3), pp.366-379. Themistocleous, M., Soja, P. and da Cunha, P.R., (2011) The same, but different: enterprise systems adoption lifecycles in transition economies.Information Systems Management,28(3), pp.223-239. Trinh-Phuong, T., Molla, A. and Peszynski, K., (2012) Enterprise Systems and Organizational Agility: A Review of the Literature and Conceptual Framework.Communications of the Association for Information Systems,31. Schubert, P. and William, S.P. (2012) Benefits of enterprise system use. [Online]. Available at: https://www.researchgate.net/publication/224123317_Benefits_of_Enterprise_Systems_Use . [Accessed on: 29th March 2018]. Vakalfotis, N., Ballantine, J. and Wall, A.P., (2013) A literature review on the impact of enterprise systems on management accounting. Weichhart, G., Molina, A., Chen, D., Whitman, L.E. and Vernadat, F., (2016) Challenges and current developments for sensing, smart and sustainable enterprise systems.Computers in Industry,79, pp.34-46.